Leigh C-Evans
I care about the why in things.
Why are we using that typeface? Why will someone care? Why has the fridge stopped working?
I’ve been why-ing and playing in the creative industries for over 14 years. My particular focus is on making brand worlds and systems.
How?
I relish a playful approach. Best suited to breaking a few things and rolling in the conceptual realms. Trying my best to keep things non-boring and clear!
But I’m not just a designer I’m also a dad of two, aspiring author, golf nut and avid gamer. I am based in the UK, and work from my studio in the woods. (not hermit)
Context
is king.
Areas I play,
Branding
Identities
Conceptual thinking
Digital design
Design direction
Art direction
Print design
Campaigns