East Wick and Sweetwater is a neighbourhood within Hackney Wick, made up of living, commercial, open spaces, spaces to shop, spaces to eat and spaces to play. At its heart, the brand is about celebrating the joy of community and doing so in the very spirit that makes East London so unique. Showing the creativity, the energy, the diversity and well... the oddness. This project took the essence of the brand from a test tube to living and breathing thingy entity in the digital realm.