Golfers are an odd bunch.
There’s a myriad of golf swings and characters out there. No two are alike. Yet a thread connects all of those who stroll the fairways. And that is a love, perhaps even an obsession, for the game. Wagl exists to feed that obsession. My task as lead was to help shape this concept into an app and brand.
Sector
Sport - Golf
Delivered
UX
UI design + full system
Branding
Art direction
TOV + Copy
The branding ran parallel with the concept and UI creation. The goal was to harmonise and test something that felt believable. You can’t live in wires forever.
Lots of apps tend to favour a templated feel and approach. Often losing sight of the character that makes a brand sing. Quite literally we leveraged golf characters to be our guides in the experience.
Other projects
Savi
Alex Stead
Southmere