Anti-Fluff

I craft things.
Things like brand worlds and design systems. The sort that resist the mundane and shove away complication.

Craft

Cohesity

Toucan

Wagl

Kitchener Barracks

Savi

Alex Stead

Southmere

I’m always looking for the world's beauty and am equally critical of what could be improved. Thoughtful stuff made beautiful, that’s the goal.

I’ve been playing in the creative industries for over 15 years now, with a particular focus on branding.